Neon signs have been mesmerizing people for about a century. While they are not as mainstream as they were a few decades ago, the advancements in neon technology have made them more useful than ever for businesses that operate at night. If you are running a bar and want a way to get an advantage over your competitors, adding one or more of these signs around your property could be the way to do it.

Increases Foot Traffic

Since most bars primarily operate at night, you need a way to signal to passersby who you are and what you sell. A neon sign with your brand and logo can easily accomplish all of these tasks. Best of all, it can give you a huge edge over competitors that blend into the surroundings. In a way, this signage has the same effect as a flame has over a moth, customers are simply drawn to the vivid display. In fact, a 2012 survey by FedEx® discovered that 76 percent of people will enter a store they’ve never been in before because the sign caught their eye.

Offers Versatile Marketing

While a well-placed neon sign outside your business is good for getting customers inside, you can also use them indoors to help sell your products. The versatility of this signage option allows you to create a plethora of designs to market to your guests once they’ve sat down inside. Do you have a main beer supplier? Put their logo on a bright sign on one or more of your walls. You can also get creative and have unique shapes and sizes made to highlight parts of your business. Maybe you have a drink special wall; you could create a sign that specifically points this out to your customers.

When you want to highlight your bar’s presence and products with a neon sign, contact the experts at Burchette Sign Corporation in Colfax, NC. For over 55 years, they’ve helped to create eye-catching signage for businesses throughout Winston, Salem, Greensboro, and Charlotte, NC, areas. To begin discussing custom sign options for your company, call them today at (336) 996-6501. You can also visit their website and Facebook page to see some past examples of their work.