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When done properly, a trade show can launch your brand and lead to your product’s success. The team at Marles Printing have supplied many of their printing company clients with promotional products and branding materials for trade shows in Strongsville, OH. Here, they share tips for making your exhibit more attractive, so it stands out and leaves a lasting impact.

How to Stand Out

printing companyTo do this, you’ll need to start with the right compilation of products. A common mistake is to bring too many items, which leads to a cluttered and unattractive booth. Bring only your biggest sellers, or new products you want to advertise. Larger products work best on the floor with a kiosk or hanging sign to highlight their features. Smaller products can be mounted on the wall at eye level or placed on a table.

Eye-catching signage, coupled with dramatic lighting, will make your booth stand out. Just as you keep the booth clean with a limited number of products, keep your signage simple and engaging. Choose colors that reflect your brand and clearly explain what your exhibit offers. Use lights to highlight your best products from above, or show off custom banners with lights pointed upward.

Why It Matters

At a trade show, you’ll be one of hundreds. Chances are, many of your competitors will be at the show, and you want people to come to your exhibit instead. Your booth needs to be intriguing enough for people to glance at, and attractive enough to convince them to take a closer look.

The right printing company will equip your company with all the best signage for a successful trade show. Visit Marles Printing online or call them at (440) 973-4747 to learn more about their printing services. From banners for the booth to promotional products, they will help you create a lasting impression.

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