Smart business owners know a strong marketing strategy is essential to attracting and retaining customers. Yet, some marketing tactics are more effective than others, and only a few are truly budget-friendly. If you’re seeking the most affordable yet powerful approach available, the answer is vehicle wraps. Find out why these unique vehicle advertisements top the list of marketing practices below.  

A Guide to Vehicle Wraps & Their Marketing Payoffs

How Do Vehicle Wraps Broaden Your Audience?

Think about how many other drivers you pass on the road each day. If you don’t have a wrap on your vehicle, you’re missing out on an opportunity to communicate your brand to all of those individuals. Signs are effective for advertising in and around your business’s location, but only vehicle advertising reaches the broadest possible audience. Outdoor Advertising Association of America (OAAA) research shows it can broaden your reach by 316%.

Here are some additional findings to consider: 96% of Americans have either driven or ridden in a car within the past week, and 98% say they actually take notice of media targeting them while on the road. Most notably, 29% say outdoor advertising compelled them to make a purchase within a week of seeing the advertisement.

What Are Some Other Advantages?

Vehicle wraps are also a budget-friendly way to advertise. All they require is a small initial investment, but after that, it’s a no-maintenance marketing tactic. Wraps also reach more consumers at a lower cost than any other form of advertising, including billboard, newspaper, local TV, and radio.

Vehicle wraps require no maintenance, are the most economical way to advertise, and reach the broadest possible audience. For savvy business owners, these are clearly the top marketing option to choose. If you’re considering a wrap to promote your business, look no further than Bitterroot Screen Printers in Kalispell, MT. This talented team specializes in eye-catching wraps to boost your marketing strategy. Discuss your goals with their team today by calling (406) 752-1386. Or, learn about their additional services, including screen printing and embroidery, by visiting their website.