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To a degree that most people don’t even realize, colors have a surprising amount of influence on mood and behavior, especially as these relate to business and the marketplace. In fact, 90% of the decisions made about the purchase of a product are associated with its color. This is why finding the right pigments for your business’ t-shirt design is so critical; on a subconscious level, the aesthetic your business presents is directly influencing your customers.

As the t shirt printing and personalized t shirt designers at Honolulu Shirt Shop will tell you, the colors of your business’ garments inspire different kinds of associations in the customers. So what do different colors convey to people? What can a color scheme tell a person about a company? 

  • Black: Black evokes precision, resolution, power, professionalism and credibility. As such, color schemes that display a lot of black are best for industries like construction, oil/energy, finance, fashion, marketing and specialized trades.
  • Green: Greens are associated with feelings of being natural, organic, young, nurturing, educational and ecological. This makes it an excellent color to use for medical and scientific fields, recruitment, tourism, eco-business and human resources.
  • Blue: These colors convey credibility, calm, cleanliness, focus, professionalism, judiciousness and power. It’s no wonder that it’s a color seen in medical, government and legal fields.
  • Red: Red raises the heart rate and is frequently associated with higher energy, youthfulness and urgency. It’s a great color scheme for media companies, retail, as well as snack foods.
  • Yellow: These colors are linked to feelings of optimism, clarity, warmth and nurturing, and it’s often used to grab attention. Yellows are great for technological fields, specialized retail, delivery/courier services and fast food.

Certainly, if it’s time for your business to reinvent its aesthetic through logo or t shirt design, there’s nobody better than the folks at Honolulu Shirt Shop to guide you through the process. Check out this locally owned and operated screen printer’s website to learn more, or call (808) 847-0831 to find the right colors for your business.    

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