Staying within budget is a major concern for most marketing professionals. This desire often drives them to look for the cheapest options when it comes to promotional design and branding materials. While this approach can cut costs, it unfortunately doesn’t necessarily mean great results. When it comes to promotional printing, in particular, you get what you pay for. Read on for additional considerations to keep in mind to ensure your efforts yield the highest return on investment possible.

3 Considerations for the Best Printing Value

1. Quality Materials Speak Volumes About Your Company

If you’re working with a discount printer who offers a rate much lower than other companies in your area, it’s generally a bad sign. This likely means the company cuts corners on the quality of ink and paper they use, which in turn reflects poorly on your organization.

2. Cheap Design Can Cost You Money in the Long Run

If you’re hiring a professional graphic design expert for your print material, always do your research to ensure you’re getting the most bang for your buck.

Just as poor quality printing can be off-putting to customers, a poorly designed promotional piece can end up losing you business as well. The best pieces are visually appealing, communicate a clear call to action, and accurately reflect your company’s unique personality and voice.

3. Cutting Corners on Color Can Backfire

While saving money by selecting black and white printing may seem like a bright idea, you once again run the risk of losing your audience’s attention. Make the most of your promotional prints by selecting digital, full-color printing that is eye-catching.

Looking for the best promotional design and printing company in your area? Turn to the branding experts at AM Design Studio in Flushing, New York. Providing innovative design services that help clients elevate their brand across multiple platforms, this experienced team specializes in a wide range of print and digital services, including menu and large format printing, web development, and photography. To learn more about how they can help your business succeed, give them a call today at (347) 732-9271. You can also visit them online for samples of their print and digital work.