When it comes to creating eye-catching images, brochures, and printed media, the image quality and design makes a huge difference. However, even the most well thought-out design can yield subpar results when it’s poorly printed. The commercial printing industry uses two main options: digital and offset. While both are good options, offset printing offers many benefits for promotional materials. 

3 Reasons to Use Offset Commercial Printing for Your Needs

1. Higher Quality Images

Most digital printers use a standard toner to transfer designs to paper, just like the printer at your office. This means, all those flaws, lines, blurred edges, and annoyances you’d hoped to avoid by having a professional render your image could show up on the postcards. Offset printing, on the other hand, uses ink, which gives the project true-to-life color, clearly defined edges, and a more vibrant image.

2. Affordable

This is the most inexpensive way to produce a large quantity of printed material. The more you need to be printed, the more affordable it will be. Best of all, you’re not limited to one type of product—it works for everything from newsletters to perforated coupon books. Plus, the cost of the printing plate is the same, no matter how many copies you need.

3. Works With Multiple Finishes & Materials

This commercial printing option is ideal for those looking to add different finishes to their products or use something other than paper. The printing plates conform to any material without special modification and can transfer images to leather, cloth, cardstock, textured paper, and plain printer paper.

At Jones Printing Co in Sanford, NC, their experienced team will help with all your commercial printing needs. Whether you’re looking for new business cards or need marketing materials to increase your brand’s visibility, they have the products and technology you need to get the job done right. Learn more about their services by visiting their website and call (919) 774-9442 for an estimate today.