Whether you’re working with a graphic artist or putting your own skills to use, designing a custom sign for your company is one of the most exciting aspects of starting a new business. It can also be a great way to give your business’s image a facelift. While the creative control is ultimately in your hands, there are a few tips to be mindful of when crafting your sign to attract the most customers.
Here are a few ways you can grab the attention of your intended audience with a custom sign for your business:
- Choose a Pop of Color: When designing your sign, be mindful of the colors you select. The predominant color should be one you’re comfortable with representing your brand. Many leading brands are well known for their logo’s color choices, so select a shade reflective of your company’s values and mission. For instance, a fitness center might select vibrant, energizing colors like yellow, while a medical facility might fare better with more subdued hues, like pastels or neutrals.
- Make Sure It’s Readable: After you’ve settled on a color, choose a complementary or neutral shade for your lettering. Make sure it’s easy on the eyes when set against the background color, and select a legible writing style.
- Go for the Glow: Illuminated signs are perfect for businesses with late-night hours or simply letting passersby know where you’re located 24/7.
- Don’t Overlook Size: Size is just as important as the color and style of your custom sign. Anything too small will be difficult for visitors to spot. On the other hand, signs that are inappropriately large might look out of place. Sign-making professionals can recommend the perfect size for your location and type of business.
- Be Consistent: Lastly, your sign can be as creative or simple as you’d like it to be, but don’t overlook how it will fit with the rest of your branding strategy. For instance, your exterior sign design might also be the same look you use for your interior signs, company letterhead, and promotional products.
If you own a business in High Point, NC, Signage Industries Corporation can provide your company with an outstanding custom sign to attract new clientele and keep current customers coming back. Call (336) 434-4126 to speak with one of their helpful associates, or visit their website to learn more.